February, 2009
Client
Adidas Global / co 180Amsterdam
Project
Adidas Football 2009 global retail and digital imagery
Description
Using projected imagery in a controlled studio enviroment we generated over 50 image concepts
that was used across all media platforms from Champions league perimeter boards to Japanese bill-boards.
Art Directed and photographed by myself and Paulo Martins.
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January, 2010
Client
Groningen Graphic Design Museum
Project
Exhibition Identity
Description
Design for Disc Cover Art exhibition using the simplest forms (circle & square) when placed together can easily be identified as a vynal and sleeve.
We used a 4 colour screen print finish which added to the hand crafted feel for the vynal process.
Project produced with Yomar Augusto for Groningen Graphic Design Museum
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March, 2008
Client
Wrangler Europe / co BSUR Amsterdam
Project
Event Identity
Description
A type based identity was created for this european event to create an impression if ‘instant information’. Bold typographic copy written specifically for the identity was used as language through-out the identity which is applied in print / online / motion visuals / furniture design. See other sections on this website.
Copywriter
Mike Benson
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May, 2008
Client
Quinny / co 180Amsterdam
Project type
Brand Design
Description
Brand design direction proposals for the baby stroller brand.
An identity created from very simple childlike forms which then created everything within the visual language.
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May, 2008
Client
Adidas Originals / co 180Amsterdam
Project
Digital / Print Campaign Design
Description
The campaign concept was to focus on the originality of specific cities
Proposed design showed the trefoil adapted into a unique map of the focus city
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February, 2010
Client
Wrangler Europe
Project
Campaign Art Direction
Description
To coincide with the collection theme, an Amish setting in Pensylvania was used to create the spring summer campaign
Photography
Marijke Aerden
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September, 2008
Project
Identity / Website Design
Client
Lee Jenkins
Description
For leading british fashion photographer Lee Jenkins a colorful vibrant site was developed to match his personality.
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January, 2010
Client
Klaske Oenema / Gronigen Graphic Design Museum
Project
Vinyl sleeve and label artwork
Description
Design and photography for Klaske Oenema
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July, 2006
Client
Personal
Project
Photography / NASA / Jet Propulsion Laboratory
Description
The Owens Valley Radio Observatory (OVRO) is the largest university-operated radio observatory in the world.
The observatory is located near Bishop, California, approximately 250 miles north of Los Angeles on the east side of the Sierra Nevada.
Whilst on a job in Bishop, California I came across this ‘old’ NASA unit, it’s beautiful and still
stands on the edges of this small town.
See the Gizmodo write up which had 72,924 hits in 4 days,
also Visualizing Science for The New York Times Style Magazine
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November, 2007
Client
Wrangler Europe
Project type
Photography Art Direction
Description
A small selection of photographs from a busy four year period of Wrangler ATL European campaigns.
Photography
Lee Jenkins
Marijke Aerden
Brenda De-Vries
Stylist
Isis Vaandrager
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November, 2007
Client
Sento Spa and Health club
Project
Brand / Interior Design
Description
Identity / interior design for Amsterdam based luxury Health and Spa. A digitized water droplet pattern
was created and applied in various different treatments across printed and 3 dimentional material.
Architecture
Studio JVM
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September, 2009
Client
Riot / 180Amsterdam
Project type
Identity design.
Description
180Amsterdam has a digital arm called Riot.
The brief was to create an identity for Riot that would sit next to the existing logo of 180Amsterdam to form a family,
yet different enough to have its own characteristics and unique language.
